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Hold ad spend. 58 leads still wait for a person.

Ads pay back modestly: each $1 returned $1.60 (was $1.81), so answering the leads you already paid for comes first. 31 of 139 leads booked, worth $9,530, and 74 of them wrote while you were closed.

Last 30 days vs the 30 before

Dash · updated 8:02 am · Last 30 days vs the 30 before

Reply to the 58 waiting leads

Spent $4,658 · Booked $9,530 · $1.60 per $1 of ads

Do this week

Likely value, not booked revenue. Figures overlap.

Needs you now

Showing 5 of 48 not answered · 2 of 10 need a personSee all 58
Not answeredPriya Underwood · BalayageMeta adswaiting 9 minNew-client form: Balayage. “Hi! Do you have balayage openings this week?”Not answeredIvy Rao · Gloss & toneWebsite formwaiting 11 minNew-client form: Gloss & tone. “Hi! Do you have gloss & tone openings this week?”Not answeredMaya Chen · BalayageMeta adswaiting 12 minHi! Do you have balayage openings this week?Not answeredChloe Albright · BalayageGoogle Adswaiting 21 minMissed call · no voicemailNot answeredRemy Underwood · Bridal trialMeta adswaiting 25 minNew-client form: Bridal trial. “Hello, looking for bridal hair for a party of 5. What dates do you have for trials?”
Needs a personNoah Patel · Bridal trialThe Knotwaiting 22 minWants a group booking for a party of 6Needs a personPriya Shah · Colour correctionGoogle Adswaiting 38 minMissed call with no voicemail, and the number is a repeat caller
Spent on ads$4,658was $4,224Booked by your leads$9,530was $9,360 · same
Left after ad spend$2,782was $3,441 · worse
Booked per $1 of ads$1.60was $1.81 · worse

Left after ad spend = $7,440 booked from Meta and Google leads minus $4,658 spent. Booked per $1 of ads = $7,440 / $4,658. Booked by your leads counts every source.

New leads by day

139 in 30 days · 4.6 a day

Where leads come from

Open Marketing
SourceShareLeadsBookedPer $1
Meta ads4916$2.09
Google Ads295$0.71
Instagram DM185Free
Phone call131Free
Website form122Free
Referral111Free
The Knot71$0.81