$28,958 of next visits sit with 118 overdue clients you can text.

Win back 118 clients · $28,958 next-visit value · Dash, from each client’s last visit and usual spend

Active 205 At risk 124 Lapsed 107 Rebook due 16

All overdue clients$57,833231 clients

Can be texted$28,958118 clients

Not reachable by text$28,875113 clients

Where your clients are

436 clients

Active
At risk
Lapsed

Active205 clients$56,510 usual spend

At risk124 clients$29,784 usual spend

Lapsed107 clients$28,049 usual spend

Win back 118 of 231 overdue clients (113 opted out)

ClientLast visitUsual spendUsual serviceTexts

Rebook due 16 · $1,193 next-visit value

Active clients with nothing booked who are past the usual gap for their last service. Longest overdue first. Only 9 of 16 can be texted (4 have no promo consent, 3 have no text consent).

ClientOverdueUsual spendUsual serviceTexts

GLGrace Lund · Blowout · 43 d late · $6043 d$60Blowout · every 2 weeksNo text consent

KMKeira Morales · Blowout · 36 d late · $6836 d$68Blowout · every 2 weeksCan text

HUHannah Urrea · Blowout · 25 d late · $4425 d$44Blowout · every 2 weeksCan text

RCRemy Chen · Blowout · 23 d late · $5523 d$55Blowout · every 2 weeksCan text

EMEsme Mendez · Cut & style · 17 d late · $8317 d$83Cut & style · every 6 weeksNo text consent

EWEsme Wren · Cut & style · 16 d late · $9516 d$95Cut & style · every 6 weeksCan text

HBHannah Bishop · Blowout · 15 d late · $5415 d$54Blowout · every 2 weeksCan text

KSKeira Shah · Cut & style · 14 d late · $9314 d$93Cut & style · every 6 weeksCan text

How clients move up

Share who go on to the next stage

StageReached itClientsMove up

New 1 visit13170%

Returning 2 visits7874%

Regular 3 to 5 visits11251%

Loyal 6 to 11 visits10013%

VIP 12 or more visits15Top

Back in 90 days

113 of 232 clients

49% of clients came back within 90 days of a visit.

By stylistBack

ERElena Rossi54% 29/54

MBMarcus Bell36% 20/55

PNPriya Nair56% 38/68

JHJules Hartman47% 26/55

By first sourceBack

Meta ads43% 29/67

Google Ads53% 21/40

Instagram DM45% 13/29

Phone call55% 11/20

Website form44% 7/16

Referral58% 29/50

The Knot30% 3/10

Past win-backs

$4,190 rebooked in total

MessageSentRepliedRebookedOpted outBack in dollars

Overdue colour clients 14 Sep9623112$2,354

Lapsed over 4 months 20 Aug711463$1,008

Summer gloss reminder 2 Jul581791$828

Win back 0 clients

Joy sends the texts and answers the replies

Who gets this

Will be texted: 0
Skipped, no text or promo consent: 0
Left out by you: 0
Usual spend of those texted: $0

Dash’s draft, as a client will see it

Joy adds “Reply STOP to opt out” to every text. 0 characters before that line.

Edit the message

When

NowTomorrow 10 am

It is before 10 am, so Joy starts at 10 am today.

Consent and quiet hoursOnly clients who agreed to texts and to promotions are included, and Marlow & Finch is named in every message. Joy sends between 10 am and 7 pm and never overnight. Anyone who replies STOP is removed from future sends straight away.